The Conveyance.io Blog
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Does Switching the Canonical Domain from ‘www’ to Non-‘www’ Affect SERP, and How Do DNS Records Play a Role?
Setting up a website involves numerous technical decisions, and among them, the domain’s DNS (Domain Name System) configuration stands prominent. This digital phonebook of the internet, translating domain names to IP addresses, requires careful consideration. A burning question many webmasters face is: will changing the canonical domain from ‘www’ to its non-‘www’ variant influence my…
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Should You Set Up a Separate Google Business Profile for Your Company Division or Brand?
Navigating the digital landscape to optimize your company’s online presence is a must in today’s business world. One pivotal tool to achieve this is Google’s Business Profile. But what if your enterprise is multi-faceted, housing several divisions or distinct brands? How do you set up a Google Business Profile for a company division or brand?…
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Boosting Your Service Business with Online Reviews
Online reviews are often a pivotal part of the customer’s decision-making journey. They hold particular significance for on-site service businesses, such as carpet cleaning or waste removal services, where the quality of service is often subjective and can vary from one job to another. This article will explore the importance of online reviews, their role…
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Self-Hosting vs. Commercial Hosting for Your WooCommerce Business Website
Hosting a WooCommerce business site involves crucial decisions that can significantly impact your website’s performance, security, and overall user experience. Two major routes to consider are self-hosting and using a commercial hosting company. Each method has its merits and demerits, and the best choice depends on your business’s specific needs and resources. In this post,…
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What to do After Optimizing Your Google Business Profile
After optimizing your Google Business Profile listing, there are several other important local SEO strategies that research has shown to be particularly effective: All of these strategies, combined with an optimized Google Business Profile listing, can help a business improve its local search rankings, attract more local customers, and enhance its online presence in its…
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Leveraging Transactional Emails
In today’s digital landscape, email marketing has become an integral part of any successful marketing strategy. While traditionally used for promotional campaigns, service businesses, in particular, should take every opportunity to optimize transactional emails as a powerful marketing tool. Transactional emails, such as order confirmations, shipping notifications, and account updates, have high open rates and…